{"id":10492,"date":"2025-12-11T10:22:10","date_gmt":"2025-12-11T10:22:10","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/clarins\/"},"modified":"2026-01-09T10:09:59","modified_gmt":"2026-01-09T10:09:59","slug":"clarins","status":"publish","type":"case-study","link":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/clarins\/","title":{"rendered":"Clarins"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>Clarins, Europas f\u00fchrende Premium-Hautpflegemarke, feierte ihr 70-j\u00e4hriges Jubil\u00e4um mit dem Ziel, personalisierte digitale Erlebnisse zu schaffen und die Bindung zu ihrer globalen Zielgruppe zu st\u00e4rken. In Zusammenarbeit mit den <strong>Cosmo5 Group-Unternehmen<\/strong> M13h und StratNXT implementierte Clarins ein skalierbares, cloudbasiertes Reporting-Framework, um die Sitzungen eingeloggter Nutzer zu steigern. Dies f\u00fchrte zu einem Anstieg der Nutzeraktivit\u00e4t um 25 % und setzte neue Ma\u00dfst\u00e4be f\u00fcr personalisierte Beauty-Erlebnisse online. <\/p>\n<\/div>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tDie Herausforderung\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>Clarins sah sich mit fragmentierten Marketingdaten aus verschiedenen Regionen konfrontiert. Unterschiedliche Tools und Reporting-Methoden erschwerten eine einheitliche Performance-Analyse. Die Herausforderung bestand darin, die Daten in einem koh\u00e4renten, handlungsorientierten Framework zu zentralisieren, um personalisierte digitale Erlebnisse zu erm\u00f6glichen, die Nutzerbindung zu erh\u00f6hen und skalierbares Wachstum auf den globalen M\u00e4rkten zu unterst\u00fctzen. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tUnser Ansatz\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Unsere Marken arbeiteten zusammen, um die Marketingdaten und die Website-Nutzung von Clarins durch komplement\u00e4re Datenvereinheitlichungs- und Teststrategien zu optimieren:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Datenvereinheitlichung von M13h<\/strong>: Entwicklung eines cloudbasierten Reporting-Frameworks, das Marketingdaten aus allen M\u00e4rkten in einem einzigen, standardisierten System konsolidierte. Diese L\u00f6sung harmonisierte KPIs, optimierte Datenquellen und erm\u00f6glichte es lokalen Teams, autonom zu arbeiten und gleichzeitig zu einer einheitlichen globalen Sichtweise beizutragen. F\u00fcr Clarins und seine Agenturpartner wurde eine ma\u00dfgeschneiderte Webanwendung entwickelt, die direkten Zugriff auf eine saubere, strukturierte Datenumgebung f\u00fcr mehr Effizienz und Genauigkeit bietet.  <\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Conversion-Optimierung von StratNXT<\/strong>: Mithilfe unserer einheitlichen Daten analysierten wir das Nutzerverhalten auf stark frequentierten Landingpages. Dabei konzentrierten wir uns auf Scrollraten, Klickaktivit\u00e4ten und Interaktionsmuster und verglichen diese mit Wettbewerbern. Wir f\u00fchrten 15 A\/B-Tests durch, die auf zentrale Schwachstellen wie Anmeldeprozesse und Call-to-Action-Elemente im sichtbaren Bereich abzielten. Mithilfe agiler Testzyklen und klarer KPIs validierten wir \u00c4nderungen und erzielten messbare Verbesserungen. <\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Dieser integrierte Ansatz wandelte Daten in umsetzbare Erkenntnisse um und steigerte die Nutzerinteraktion auf der digitalen Plattform von Clarins.<\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"photo-gallery-block\">\r\n\t<div class=\"container-fluid\">\r\n\t\t\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/clarins_1.webp');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/clarins_1.webp\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/clarins_2.jpg');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/clarins_2.jpg\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/clarins_3.webp');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/clarins_3.webp\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tDie Auswirkungen\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>Wir transformierten die digitale Plattform von Clarins in eine personalisierte, datengesteuerte Erlebnisplattform. Das einheitliche globale Marketingdaten-Framework erm\u00f6glichte schnellere und fundiertere Entscheidungen, w\u00e4hrend gezielte A\/B-Tests die Nutzerinteraktion deutlich steigerten. Die Strategie schuf eine skalierbare Grundlage f\u00fcr zuk\u00fcnftige digitale Initiativen und st\u00e4rkte Clarins&#8216; Position als f\u00fchrender Anbieter von Premium-Hautpflege.  <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"statistics \">\r\n\t\t\t<div class=\"container statistics__wrapper\">\r\n\t\t\t<ul class=\"statistics__list\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>-1.8%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p><strong>Reduzierung<\/strong> der Absprungrate<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+34%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p><strong>Steigerung<\/strong> der Besuche auf der Anmeldeseite<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+170%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p><strong>Verst\u00e4rkte<\/strong> Nutzung der \u201eClick Buddy\u201c-Funktion<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\r\n\t\t data-module=\"carousel-logo-case-study\">\r\n\r\n\t<div class='logo-carousel__wrapper'>\r\n\r\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\r\n\t\t\t\tUnsere <strong>Arbeit<\/strong>\t\t\t<\/h2>\r\n\t\t\r\n\t\t<div class=\"logo-carousel__main\">\r\n\r\n\t\t\t<h2 class=\"visually-hidden\">Our Featured Case Studies<\/h2>\r\n\r\n\t\t\t\t\t\t\t\r\n<div class=\"logo-carousel__viewport view_1\">\r\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\r\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Featured case study carousel\">\r\n\t\t<div class=\"swiper-wrapper\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10371\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Amazon\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/amazon\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10371-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-7.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_amazon-300x150.png\" alt=\"Amazon logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10371-title\">\r\n\t\t\t\t\tAmazon\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">40M+ Eindr\u00fccke<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir Amazons Verpackungsinnovation mit \u201eSorry, Cats\u201c zu einem weltweiten Hit gemacht haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10390\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Bialetti\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/bialetti\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10390-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_bialetti-300x150.png\" alt=\"Bialetti logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10390-title\">\r\n\t\t\t\t\tBialetti\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+153% Return on Ad Spend (ROAS)<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboards &amp; Datenvisualisierung\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir Bialettis Kundenstamm mit einer KI-gest\u00fctzten Amazon-DSP-Strategie neu definierten\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10427\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Chopard\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/chopard\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10427-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-19.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_chopard-300x150.png\" alt=\"Chopard logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10427-title\">\r\n\t\t\t\t\tChopard\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">-91% Werbeausgaben<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tHandelsstrategie &amp; Transformation\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tSo optimierten wir Chopards Investitionen in Marken-Suchanzeigen\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10492\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Clarins\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/clarins\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10492-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Clarins logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10492-title\">\r\n\t\t\t\t\tClarins\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+170% Anstieg der Nutzung<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tMarke &amp; Kreativstrategie\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir das digitale Engagement von Clarins mit einheitlichen Daten und A\/B-Tests revolutioniert haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10522\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Colnago\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/colnago\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10522-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Colnago logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10522-title\">\r\n\t\t\t\t\tColnago\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+33% Klickrate<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tIntegrierte Mediastrategie &amp; Planung\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir Colnago an der Schnittstelle von Sport und Mode positionierten\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11483\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Fnac Darty\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/fnac-darty\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11483-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_fnac-darty-300x150.webp\" alt=\"Fnac Darty logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11483-title\">\r\n\t\t\t\t\tFnac Darty\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">100% Individuelle Berichterstattung f\u00fcr Partnermarken<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tVisuelle Identit\u00e4t &amp; Design Systeme\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir die Effizienz der Medienarbeit im Einzelhandel von Fnac Darty durch automatisierte Arbeitsabl\u00e4ufe revolutioniert haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13529\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Ghd\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/ghd\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-13529-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/02.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Ghd logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-13529-title\">\r\n\t\t\t\t\tGhd\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS on PPC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tHandel\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir die Weihnachtskollektion und die Performance von GHD durch strategische Zusammenarbeit verbessert haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13619\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Haier\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/haier\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-13619-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Haier logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-13619-title\">\r\n\t\t\t\t\tHaier\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+213% Werbeums\u00e4tze im Vergleich zum Vorjahr<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tAudience Intelligence &amp; Planung\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir mit einer dynamischen Amazon Ads-Strategie den Erfolg von Haier Europe in der Weihnachtszeit vorangetrieben haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13533\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Hisense\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/hisense\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-13533-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/06.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_hisense-300x150.png\" alt=\"Hisense logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-13533-title\">\r\n\t\t\t\t\tHisense\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+510% purchase rate<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tProduct Feed &amp; Performance Management\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir die Reichweite und den Umsatz von Hisense durch eine Full-Funnel-Strategie w\u00e4hrend der EURO 2024 gesteigert haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11463\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"KIABI\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/kiabi\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11463-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/08.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_kiabi-300x150.png\" alt=\"KIABI logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11463-title\">\r\n\t\t\t\t\tKIABI\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+259% Anstieg der Videoaufrufe<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tSocial Commerce &amp; neue Kan\u00e4le\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir die YouTube-Strategie von KIABI in eine Omnichannel-Wachstumsmaschine verwandelt haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Carousel Navigation\">\r\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Previous slide\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\r\n\t\t\r\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\r\n\r\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Next slide\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Clarins, Europas f\u00fchrende Premium-Hautpflegemarke, feierte ihr 70-j\u00e4hriges Jubil\u00e4um mit dem Ziel, personalisierte digitale Erlebnisse zu schaffen und die Bindung zu ihrer globalen Zielgruppe zu st\u00e4rken. In Zusammenarbeit mit den Cosmo5 Group-Unternehmen M13h und StratNXT implementierte Clarins ein skalierbares, cloudbasiertes Reporting-Framework, um die Sitzungen eingeloggter Nutzer zu steigern. Dies f\u00fchrte zu einem Anstieg der Nutzeraktivit\u00e4t um [&hellip;]<\/p>\n","protected":false},"featured_media":10491,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"cap_category":[],"content-scope":[604],"class_list":["post-10492","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clarins Case Study zu digitalem Marketing und Daten | Cosmo5<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Cosmo5 f\u00fcr Clarins skalierbare, cloudbasierte Berichtsfunktionen entwickelt hat, die die Entscheidungsfindung und Personalisierung digitaler Erlebnisse verbessern.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clarins Case Study zu digitalem Marketing und Daten | Cosmo5\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie, wie Cosmo5 f\u00fcr Clarins skalierbare, cloudbasierte Berichtsfunktionen entwickelt hat, die die Entscheidungsfindung und Personalisierung digitaler Erlebnisse verbessern.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/clarins\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmo5\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T10:09:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-29.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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