{"id":11473,"date":"2025-12-11T10:42:34","date_gmt":"2025-12-11T10:42:34","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/leroy-merlin\/"},"modified":"2026-01-12T19:02:08","modified_gmt":"2026-01-12T19:02:08","slug":"leroy-merlin","status":"publish","type":"case-study","link":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/","title":{"rendered":"Leroy Merlin"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>Leroy Merlin, Frankreichs f\u00fchrender Baumarkt mit 144 Gesch\u00e4ften und 30 Millionen monatlichen Website-Besuchen, erkannte, dass Kunden sich oft online engagieren, bevor sie im Laden kaufen. In Zusammenarbeit mit Arcane, <strong>einem Unternehmen der Cosmo5-Gruppe<\/strong>, wollte Leroy Merlin ein nahtloses Omnichannel-Erlebnis schaffen, das die digitale Interaktion mit dem physischen Verkauf verkn\u00fcpft und so ein deutliches Umsatzwachstum \u00fcber beide Kan\u00e4le erm\u00f6glicht.<br\/> <\/p>\n<\/div>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tDie Herausforderung\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>Leroy Merlin wollte Online- und Offline-Verkaufsdaten miteinander verbinden und \u00fcber rein digitale KPIs hinausgehen, um einen ganzheitlichen Ansatz zu verfolgen, der sich an den Einkaufsgewohnheiten der Kunden \u00fcber alle Kan\u00e4le hinweg orientiert. Die Herausforderung bestand darin, Daten zu zentralisieren, den Medienbetrieb zu automatisieren und KI-gest\u00fctzte Kampagnen zu integrieren, um die Effizienz und Effektivit\u00e4t zu steigern und gleichzeitig die Auswirkungen auf alle Kan\u00e4le genau zu messen. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tUnser Ansatz\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Wir entwickelten eine umfassende Strategie zur Integration der Online- und Offline-Kan\u00e4le von Leroy Merlin und nutzten Daten und KI zur Optimierung der Leistung:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Datenintegration<\/strong>: Integration der Verkaufsdaten in den Gesch\u00e4ften in die digitale Produktsegmentierung, die eine einheitliche Sicht auf das Kundenverhalten \u00fcber alle Ber\u00fchrungspunkte hinweg bietet, um gezieltere Kampagnen auf der Grundlage des tats\u00e4chlichen Kaufverhaltens zu erm\u00f6glichen.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Neudefinition der KPIs<\/strong>: In Zusammenarbeit mit Leroy Merlin wurden die KPIs f\u00fcr die Performance Max-Kampagnen von Google neu definiert. Dabei wurde von reinen Web-Kennzahlen zu einem kombinierten Omnichannel-Return on Ad Spend (ROAS) \u00fcbergegangen, um die volle Auswirkung der Kampagnen auf den Online- und den Ladenverkauf zu ber\u00fccksichtigen.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Echtzeit-Berichterstattung &amp; KI-Optimierung<\/strong>: Implementierung von Echtzeit-Reporting-Tools zur Verfolgung der Online- und In-Store-Verkaufsleistung, gepaart mit KI-gest\u00fctzten Optimierungen zur kontinuierlichen Verbesserung der Kampagneneffektivit\u00e4t auf der Grundlage von verwertbaren Erkenntnissen.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Dieser Ansatz gew\u00e4hrleistet ein nahtloses Omnichannel-Erlebnis, das auf das Kundenverhalten und die Unternehmensziele abgestimmt ist.<\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"photo-gallery-block\">\r\n\t<div class=\"container-fluid\">\r\n\t\t\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_1.webp');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_1.webp\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_2.png');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_2.png\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_3.png');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_3.png\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tDie Auswirkungen\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>Unsere Strategie hat Leroy Merlin ein erhebliches Wachstum beschert, indem wir die digitale Akquisition und das Omnichannel-Marketing verbessert haben. Die nahtlose Integration von Online- und Offline-Kan\u00e4len f\u00fchrte zu erheblichen Umsatzsteigerungen, verbesserte die Effizienz von Kampagnen und schuf ein skalierbares Modell f\u00fcr einen nachhaltigen Omnichannel-Erfolg. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"statistics \">\r\n\t\t\t<div class=\"container statistics__wrapper\">\r\n\t\t\t<ul class=\"statistics__list\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+19%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>inkrementelle <strong>Web- und Ladenums\u00e4tze<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+20%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>Steigerung des <strong>Omnichannel-ROAS<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+15%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>increase in <strong>Web-ROAS<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\r\n\t\t data-module=\"carousel-logo-case-study\">\r\n\r\n\t<div class='logo-carousel__wrapper'>\r\n\r\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\r\n\t\t\t\tUnsere <strong>Arbeit<\/strong>\t\t\t<\/h2>\r\n\t\t\r\n\t\t<div class=\"logo-carousel__main\">\r\n\r\n\t\t\t<h2 class=\"visually-hidden\">Our Featured Case Studies<\/h2>\r\n\r\n\t\t\t\t\t\t\t\r\n<div class=\"logo-carousel__viewport view_1\">\r\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\r\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Featured case study carousel\">\r\n\t\t<div class=\"swiper-wrapper\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10371\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Amazon\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/amazon\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10371-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-7.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_amazon-300x150.png\" alt=\"Amazon logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10371-title\">\r\n\t\t\t\t\tAmazon\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">40M+ Eindr\u00fccke<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir Amazons Verpackungsinnovation mit \u201eSorry, Cats\u201c zu einem weltweiten Hit gemacht haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10390\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Bialetti\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/bialetti\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10390-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_bialetti-300x150.png\" alt=\"Bialetti logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10390-title\">\r\n\t\t\t\t\tBialetti\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+153% Return on Ad Spend (ROAS)<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboards &amp; Datenvisualisierung\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir Bialettis Kundenstamm mit einer KI-gest\u00fctzten Amazon-DSP-Strategie neu definierten\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10427\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Chopard\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/chopard\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10427-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-19.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_chopard-300x150.png\" alt=\"Chopard logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10427-title\">\r\n\t\t\t\t\tChopard\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">-91% Werbeausgaben<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tHandelsstrategie &amp; Transformation\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tSo optimierten wir Chopards Investitionen in Marken-Suchanzeigen\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10492\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Clarins\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/clarins\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10492-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Clarins logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10492-title\">\r\n\t\t\t\t\tClarins\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+170% Anstieg der Nutzung<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tMarke &amp; Kreativstrategie\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir das digitale Engagement von Clarins mit einheitlichen Daten und A\/B-Tests revolutioniert haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10522\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Colnago\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/colnago\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10522-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Colnago logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10522-title\">\r\n\t\t\t\t\tColnago\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+33% Klickrate<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tIntegrierte Mediastrategie &amp; Planung\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir Colnago an der Schnittstelle von Sport und Mode positionierten\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11483\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Fnac Darty\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/fnac-darty\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11483-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_fnac-darty-300x150.webp\" alt=\"Fnac Darty logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11483-title\">\r\n\t\t\t\t\tFnac Darty\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">100% Individuelle Berichterstattung f\u00fcr Partnermarken<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tVisuelle Identit\u00e4t &amp; Design Systeme\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir die Effizienz der Medienarbeit im Einzelhandel von Fnac Darty durch automatisierte Arbeitsabl\u00e4ufe revolutioniert haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13529\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Ghd\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/ghd\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-13529-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/02.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Ghd logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-13529-title\">\r\n\t\t\t\t\tGhd\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS on PPC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tHandel\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir die Weihnachtskollektion und die Performance von GHD durch strategische Zusammenarbeit verbessert haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13619\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Haier\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/haier\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-13619-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Haier logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-13619-title\">\r\n\t\t\t\t\tHaier\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+213% Werbeums\u00e4tze im Vergleich zum Vorjahr<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tAudience Intelligence &amp; Planung\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir mit einer dynamischen Amazon Ads-Strategie den Erfolg von Haier Europe in der Weihnachtszeit vorangetrieben haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13533\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Hisense\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/hisense\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-13533-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/06.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_hisense-300x150.png\" alt=\"Hisense logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-13533-title\">\r\n\t\t\t\t\tHisense\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+510% purchase rate<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tProduct Feed &amp; Performance Management\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir die Reichweite und den Umsatz von Hisense durch eine Full-Funnel-Strategie w\u00e4hrend der EURO 2024 gesteigert haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11463\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"KIABI\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/kiabi\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11463-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/08.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_kiabi-300x150.png\" alt=\"KIABI logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11463-title\">\r\n\t\t\t\t\tKIABI\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+259% Anstieg der Videoaufrufe<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tSocial Commerce &amp; neue Kan\u00e4le\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tWie wir die YouTube-Strategie von KIABI in eine Omnichannel-Wachstumsmaschine verwandelt haben\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Carousel Navigation\">\r\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Previous slide\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\r\n\t\t\r\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\r\n\r\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Next slide\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Leroy Merlin, Frankreichs f\u00fchrender Baumarkt mit 144 Gesch\u00e4ften und 30 Millionen monatlichen Website-Besuchen, erkannte, dass Kunden sich oft online engagieren, bevor sie im Laden kaufen. In Zusammenarbeit mit Arcane, einem Unternehmen der Cosmo5-Gruppe, wollte Leroy Merlin ein nahtloses Omnichannel-Erlebnis schaffen, das die digitale Interaktion mit dem physischen Verkauf verkn\u00fcpft und so ein deutliches Umsatzwachstum \u00fcber [&hellip;]<\/p>\n","protected":false},"featured_media":11474,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"cap_category":[],"content-scope":[604],"class_list":["post-11473","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leroy Merlin Omnichannel-Marketing Case Study| Cosmo5<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Cosmo5 f\u00fcr Leroy Merlin eine Omnichannel-Strategie entwickelt hat, die Daten, Medien und Automatisierung integriert, um sowohl den ROAS als auch den Umsatz zu steigern.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leroy Merlin Omnichannel-Marketing Case Study| Cosmo5\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie, wie Cosmo5 f\u00fcr Leroy Merlin eine Omnichannel-Strategie entwickelt hat, die Daten, Medien und Automatisierung integriert, um sowohl den ROAS als auch den Umsatz zu steigern.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmo5\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T19:02:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/\",\"name\":\"Leroy Merlin Omnichannel-Marketing Case Study| Cosmo5\",\"isPartOf\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\",\"datePublished\":\"2025-12-11T10:42:34+00:00\",\"dateModified\":\"2026-01-12T19:02:08+00:00\",\"description\":\"Erfahren Sie, wie Cosmo5 f\u00fcr Leroy Merlin eine Omnichannel-Strategie entwickelt hat, die Daten, Medien und Automatisierung integriert, um sowohl den ROAS als auch den Umsatz zu steigern.\",\"breadcrumb\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#primaryimage\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leroy Merlin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#website\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/\",\"name\":\"Cosmo5\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#organization\",\"name\":\"Cosmo5\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"caption\":\"Cosmo5\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leroy Merlin Omnichannel-Marketing Case Study| Cosmo5","description":"Erfahren Sie, wie Cosmo5 f\u00fcr Leroy Merlin eine Omnichannel-Strategie entwickelt hat, die Daten, Medien und Automatisierung integriert, um sowohl den ROAS als auch den Umsatz zu steigern.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"Leroy Merlin Omnichannel-Marketing Case Study| Cosmo5","og_description":"Erfahren Sie, wie Cosmo5 f\u00fcr Leroy Merlin eine Omnichannel-Strategie entwickelt hat, die Daten, Medien und Automatisierung integriert, um sowohl den ROAS als auch den Umsatz zu steigern.","og_url":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/","og_site_name":"Cosmo5","article_modified_time":"2026-01-12T19:02:08+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/","name":"Leroy Merlin Omnichannel-Marketing Case Study| Cosmo5","isPartOf":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#primaryimage"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#primaryimage"},"thumbnailUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","datePublished":"2025-12-11T10:42:34+00:00","dateModified":"2026-01-12T19:02:08+00:00","description":"Erfahren Sie, wie Cosmo5 f\u00fcr Leroy Merlin eine Omnichannel-Strategie entwickelt hat, die Daten, Medien und Automatisierung integriert, um sowohl den ROAS als auch den Umsatz zu steigern.","breadcrumb":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#primaryimage","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/work\/leroy-merlin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/"},{"@type":"ListItem","position":2,"name":"Leroy Merlin"}]},{"@type":"WebSite","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#website","url":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/","name":"Cosmo5","description":"","publisher":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#organization","name":"Cosmo5","url":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#\/schema\/logo\/image\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","caption":"Cosmo5"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/wp-json\/wp\/v2\/case-study\/11473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/wp-json\/wp\/v2\/media\/11474"}],"wp:attachment":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/wp-json\/wp\/v2\/media?parent=11473"}],"wp:term":[{"taxonomy":"cap_category","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/wp-json\/wp\/v2\/cap_category?post=11473"},{"taxonomy":"content-scope","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/de-de\/wp-json\/wp\/v2\/content-scope?post=11473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}