{"id":10402,"date":"2025-12-11T08:23:37","date_gmt":"2025-12-11T08:23:37","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/bialetti\/"},"modified":"2026-01-10T13:41:21","modified_gmt":"2026-01-10T13:41:21","slug":"bialetti","status":"publish","type":"case-study","link":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/","title":{"rendered":"Bialetti"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>Bialetti, la emblem\u00e1tica marca italiana de caf\u00e9 e inventora de la cafetera moka, cuenta con casi un siglo de herencia que combina dise\u00f1o, tradici\u00f3n e innovaci\u00f3n. Ampliando su gama de cafeteras moka a cafeteras espresso y caf\u00e9 de primera calidad, esa marca emblem\u00e1tica del Made in Italy quiso atraer a una nueva generaci\u00f3n. Asoci\u00e1ndose con Kiliagon, <strong>parte del Grupo Cosmo5<\/strong>, Bialetti se propuso reevaluar su estrategia de marketing antes de un importante lanzamiento de productos en marzo de 2025.  <\/p>\n<\/div>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tEl Reto\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>El marketing tradicional de Bialetti se enfocaba en mujeres de entre 40 y 45 a\u00f1os, apasionadas por el hogar y la cocina, un perfil que corr\u00eda el riesgo de quedarse anticuado a medida que evolucionaban los comportamientos de los consumidores. Para el lanzamiento del producto de 2025, la marca intent\u00f3 aumentar la notoriedad a trav\u00e9s del DSP de Amazon, dirigi\u00e9ndose a audiencias realmente comprometidas en lugar de basarse en un antiguo modelo demogr\u00e1fico. El reto consist\u00eda en lograr una mayor eficacia y adoptar un enfoque de segmentaci\u00f3n basado en datos.<\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tNuestro Enfoque\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 3 []\">Dise\u00f1amos una estrategia que combinaba la precisi\u00f3n de la IA con la percepci\u00f3n humana para redefinir la conexi\u00f3n con el p\u00fablico de Bialetti:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Descubrimiento<\/strong>: lanzamos una campa\u00f1a de conversi\u00f3n Performance+, aprovechando el machine learning de Amazon para identificar audiencias basadas en se\u00f1ales de compra, revelando nuevos grupos de alta afinidad e intenci\u00f3n m\u00e1s all\u00e1 de los datos demogr\u00e1ficos tradicionales.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>An\u00e1lisis<\/strong>: se utiliz\u00f3 Amazon Marketing Cloud (AMC) para rastrear el comportamiento en el funnel, las impresiones, los clics, las visualizaciones de productos, los carritos y las compras, y se descubri\u00f3 que el p\u00fablico m\u00e1s joven y orientado al bienestar superaba al antiguo. AMC optimiz\u00f3 los l\u00edmites de frecuencia y las rutas de conversi\u00f3n para evitar impresiones desperdiciadas. <\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Activaci\u00f3n<\/strong>: reactivamos los segmentos de alto rendimiento con una campa\u00f1a de concienciaci\u00f3n en Twitch y en ubicaciones de v\u00eddeo fuera de Amazon, asegurando un mensaje coherente. Esta estrategia adaptativa full-funnel convirti\u00f3 la medici\u00f3n del rendimiento en un bucle de mejora continua. <\/p>\n<\/li>\n<\/ul>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"photo-gallery-block\">\r\n\t<div class=\"container-fluid\">\r\n\t\t\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/bialetti_1.webp');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/bialetti_1.webp\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/bialetti_2.webp');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/bialetti_2.webp\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/bialetti_3.webp');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/bialetti_3.webp\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tEl Impacto\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>La campa\u00f1a transform\u00f3 el enfoque de marketing de Bialetti, sustituyendo supuestos obsoletos por un sistema escalable basado en datos. Al asociarse con Cosmo5, la marca mejor\u00f3 la eficacia y la adquisici\u00f3n, a la vez que daba forma a futuros lanzamientos y a la planificaci\u00f3n de audiencias, posicionando a Bialetti para conectar con una nueva generaci\u00f3n de entusiastas del caf\u00e9. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"statistics \">\r\n\t\t\t<div class=\"container statistics__wrapper\">\r\n\t\t\t<ul class=\"statistics__list\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>-77%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>Coste por Adquisici\u00f3n<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+153%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>de ROI<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+82%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>Clientes Nuevos para la Marca<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\r\n\t\t data-module=\"carousel-logo-case-study\">\r\n\r\n\t<div class='logo-carousel__wrapper'>\r\n\r\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\r\n\t\t\t\tNuestro trabajo\t\t\t<\/h2>\r\n\t\t\r\n\t\t<div class=\"logo-carousel__main\">\r\n\r\n\t\t\t<h2 class=\"visually-hidden\">Our Featured Case Studies<\/h2>\r\n\r\n\t\t\t\t\t\t\t\r\n<div class=\"logo-carousel__viewport view_1\">\r\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\r\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Featured case study carousel\">\r\n\t\t<div class=\"swiper-wrapper\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10379\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Amazon\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/amazon\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10379-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-7.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_amazon-300x150.png\" alt=\"Amazon logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10379-title\">\r\n\t\t\t\t\tAmazon\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">40M+ Impresiones<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Transformamos la Innovaci\u00f3n en Embalaje de Amazon en un \u00c9xito Global con \u00abSorry, Cats\u00bb\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10402\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Bialetti\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10402-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_bialetti-300x150.png\" alt=\"Bialetti logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10402-title\">\r\n\t\t\t\t\tBialetti\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+153% de ROI<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboards y Visualizaci\u00f3n de Datos\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Redefinimos la Base de Clientes de Bialetti con una Estrategia en Amazon DSP Impulsada por IA\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10467\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Chopard\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/chopard\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10467-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-19.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_chopard-300x150.png\" alt=\"Chopard logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10467-title\">\r\n\t\t\t\t\tChopard\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">-91% Gasto en Publicidad<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tEstrategia y Transformaci\u00f3n de Comercio Digital\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Optimizamos la Inversi\u00f3n en B\u00fasqueda de Chopard\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10477\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Clarins\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/clarins\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10477-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/06.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Clarins logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10477-title\">\r\n\t\t\t\t\tClarins\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+170% Incremento en el Uso<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tEstrategia de Marca y Creatividad\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Revolucionamos el Engagement Digital de Clarins con Datos Unificados y Pruebas A\/B\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10547\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Colnago\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/colnago\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10547-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Colnago logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10547-title\">\r\n\t\t\t\t\tColnago\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tEstrategia y Planificaci\u00f3n Integrada de medios\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Convertimos a Colnago en un Referente de Deporte y Moda\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11251\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/de-longhi\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11251-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.png\" alt=\"De\u2019 Longhi logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11251-title\">\r\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+9% de Ventas<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboards y Visualizaci\u00f3n de Datos\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Transformamos la Estrategia Publicitaria de De&#8217;Longhi para Impulsar un Crecimiento Centrado en Beneficios\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11301\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Diageo\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/diageo\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11301-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-28.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.png\" alt=\"Diageo logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11301-title\">\r\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">x3 Premios AMEC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tTransformaci\u00f3n social\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo utilizamos Social Transformation\u2122 Elevando la presencia social de Diageo a trav\u00e9s de marcas ic\u00f3nicas<br>\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12255\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Fnac Darty\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/fnac-darty\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12255-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/08.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_fnac-darty-300x150.webp\" alt=\"Fnac Darty logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12255-title\">\r\n\t\t\t\t\tFnac Darty\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">100% Reporting Personalizado para Marcas Partners<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tIdentidad Visual y Coherencia de Marca\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Revolucionamos la Eficiencia del Retail Media de Fnac Darty con Flujos de Trabajo Automatizados\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12204\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Ghd\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/ghd\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12204-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Ghd logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12204-title\">\r\n\t\t\t\t\tGhd\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS en PPC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tCommerce\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Impulsamos la Colecci\u00f3n de Navidad de ghd y su Rendimiento Mediante la Colaboraci\u00f3n Estrat\u00e9gica\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12201\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Haier\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/haier\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12201-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/02.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Haier logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12201-title\">\r\n\t\t\t\t\tHaier\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+213% en ventas publicitarias YoY<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tAudience Intelligence y Planificaci\u00f3n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Impulsamos el \u00c9xito Navide\u00f1o de Haier Europa con una Estrategia Din\u00e1mica de Anuncios en Amazon\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Carousel Navigation\">\r\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Previous slide\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\r\n\t\t\r\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\r\n\r\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Next slide\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Bialetti, la emblem\u00e1tica marca italiana de caf\u00e9 e inventora de la cafetera moka, cuenta con casi un siglo de herencia que combina dise\u00f1o, tradici\u00f3n e innovaci\u00f3n. Ampliando su gama de cafeteras moka a cafeteras espresso y caf\u00e9 de primera calidad, esa marca emblem\u00e1tica del Made in Italy quiso atraer a una nueva generaci\u00f3n. Asoci\u00e1ndose con [&hellip;]<\/p>\n","protected":false},"featured_media":10401,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"cap_category":[],"content-scope":[603],"class_list":["post-10402","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito Bialetti: Marketing Digital | Cosmo5<\/title>\n<meta name=\"description\" content=\"Analiza c\u00f3mo Cosmo5 redefini\u00f3 la estrategia de Amazon DSP para Bialetti, combinando insights de IA y experiencia en commerce para escalar las ventas y la eficiencia.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito Bialetti: Marketing Digital | Cosmo5\" \/>\n<meta property=\"og:description\" content=\"Analiza c\u00f3mo Cosmo5 redefini\u00f3 la estrategia de Amazon DSP para Bialetti, combinando insights de IA y experiencia en commerce para escalar las ventas y la eficiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmo5\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-10T13:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/\",\"name\":\"Caso de \u00e9xito Bialetti: Marketing Digital | Cosmo5\",\"isPartOf\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-1.webp\",\"datePublished\":\"2025-12-11T08:23:37+00:00\",\"dateModified\":\"2026-01-10T13:41:21+00:00\",\"description\":\"Analiza c\u00f3mo Cosmo5 redefini\u00f3 la estrategia de Amazon DSP para Bialetti, combinando insights de IA y experiencia en commerce para escalar las ventas y la eficiencia.\",\"breadcrumb\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#primaryimage\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-1.webp\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-1.webp\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bialetti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#website\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/\",\"name\":\"Cosmo5\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#organization\",\"name\":\"Cosmo5\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"caption\":\"Cosmo5\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Caso de \u00e9xito Bialetti: Marketing Digital | Cosmo5","description":"Analiza c\u00f3mo Cosmo5 redefini\u00f3 la estrategia de Amazon DSP para Bialetti, combinando insights de IA y experiencia en commerce para escalar las ventas y la eficiencia.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Caso de \u00e9xito Bialetti: Marketing Digital | Cosmo5","og_description":"Analiza c\u00f3mo Cosmo5 redefini\u00f3 la estrategia de Amazon DSP para Bialetti, combinando insights de IA y experiencia en commerce para escalar las ventas y la eficiencia.","og_url":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/","og_site_name":"Cosmo5","article_modified_time":"2026-01-10T13:41:21+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/","name":"Caso de \u00e9xito Bialetti: Marketing Digital | Cosmo5","isPartOf":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#primaryimage"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#primaryimage"},"thumbnailUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-1.webp","datePublished":"2025-12-11T08:23:37+00:00","dateModified":"2026-01-10T13:41:21+00:00","description":"Analiza c\u00f3mo Cosmo5 redefini\u00f3 la estrategia de Amazon DSP para Bialetti, combinando insights de IA y experiencia en commerce para escalar las ventas y la eficiencia.","breadcrumb":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#primaryimage","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-1.webp","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-1.webp","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/"},{"@type":"ListItem","position":2,"name":"Bialetti"}]},{"@type":"WebSite","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#website","url":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/","name":"Cosmo5","description":"","publisher":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#organization","name":"Cosmo5","url":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#\/schema\/logo\/image\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","caption":"Cosmo5"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/case-study\/10402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/media\/10401"}],"wp:attachment":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/media?parent=10402"}],"wp:term":[{"taxonomy":"cap_category","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/cap_category?post=10402"},{"taxonomy":"content-scope","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/content-scope?post=10402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}