{"id":12259,"date":"2025-12-11T10:42:34","date_gmt":"2025-12-11T10:42:34","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/leroy-merlin\/"},"modified":"2026-01-10T13:51:19","modified_gmt":"2026-01-10T13:51:19","slug":"leroy-merlin","status":"publish","type":"case-study","link":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/","title":{"rendered":"Leroy Merlin"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>Leroy Merlin, el principal retailer franc\u00e9s de art\u00edculos para el hogar, con 144 tiendas y 30 millones de visitas mensuales a su sitio web, se dio cuenta de que los clientes a menudo se conectaban a Internet antes de comprar en la tienda. Al asociarse con Arcane, <strong>parte del Grupo Cosmo5<\/strong>, Leroy Merlin se propuso crear una experiencia omnicanal sin fisuras que vinculara el compromiso digital con las ventas f\u00edsicas, impulsando un crecimiento significativo de los ingresos en ambos canales. <\/p>\n<\/div>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tEl Reto\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>Leroy Merlin buscaba conectar los datos de ventas online y offline, yendo m\u00e1s all\u00e1 de los KPIs digitales para adoptar un enfoque hol\u00edstico que se alineara con los h\u00e1bitos de compra de los clientes en todos los canales. El reto consist\u00eda en centralizar los datos, automatizar las operaciones de medios e integrar campa\u00f1as impulsadas por IA para mejorar la eficiencia y la eficacia, al tiempo que se med\u00eda con precisi\u00f3n el impacto omnicanal. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tNuestro Enfoque\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Desarrollamos una estrategia global para integrar los canales online y offline de Leroy Merlin, aprovechando los datos y la IA para optimizar el rendimiento:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Integraci\u00f3n de datos<\/strong>: Integraci\u00f3n de los datos de ventas en tienda en la segmentaci\u00f3n digital de productos, proporcionando una visi\u00f3n unificada del comportamiento del cliente en todos los puntos de contacto para permitir campa\u00f1as mejor orientadas basadas en patrones de compra reales.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Redefinici\u00f3n de los KPIs<\/strong>: Colabor\u00f3 con Leroy Merlin para redefinir los KPI de las campa\u00f1as de Google Performance Max, pasando de las m\u00e9tricas exclusivas de la web a un retorno combinado omnicanal del gasto publicitario (ROAS) para reflejar el impacto total de las campa\u00f1as en las ventas tanto online como en tienda.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Informes en tiempo real y optimizaci\u00f3n con IA<\/strong>: Implementamos herramientas de informaci\u00f3n en tiempo real para hacer un seguimiento del rendimiento de las ventas online y f\u00edsicas, junto con optimizaciones basadas en IA para mejorar continuamente la eficacia de las campa\u00f1as a partir de datos procesables.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Este enfoque garantiz\u00f3 una experiencia omnicanal sin fisuras, alineada con el comportamiento del cliente y los objetivos empresariales.<\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"photo-gallery-block\">\r\n\t<div class=\"container-fluid\">\r\n\t\t\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_1.webp');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_1.webp\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_2.png');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_2.png\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_3.png');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_3.png\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tEl Impacto\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>Nuestra estrategia dio como resultado un crecimiento significativo para Leroy Merlin, potenciando la adquisici\u00f3n digital y el marketing omnicanal. La integraci\u00f3n fluida de los canales online y offline impuls\u00f3 incrementos sustanciales en los ingresos, mejor\u00f3 la eficiencia de las campa\u00f1as y estableci\u00f3 un modelo escalable para un \u00e9xito omnicanal sostenido. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"statistics \">\r\n\t\t\t<div class=\"container statistics__wrapper\">\r\n\t\t\t<ul class=\"statistics__list\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+19%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>Aumento de los <strong>Ingresos de la Web y las Tiendas<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+20%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>Aumento del <strong>ROAS Omnicanal<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+15%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>Aumento del <strong>ROAS de la Web<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\r\n\t\t data-module=\"carousel-logo-case-study\">\r\n\r\n\t<div class='logo-carousel__wrapper'>\r\n\r\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\r\n\t\t\t\tNuestro trabajo\t\t\t<\/h2>\r\n\t\t\r\n\t\t<div class=\"logo-carousel__main\">\r\n\r\n\t\t\t<h2 class=\"visually-hidden\">Our Featured Case Studies<\/h2>\r\n\r\n\t\t\t\t\t\t\t\r\n<div class=\"logo-carousel__viewport view_1\">\r\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\r\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Featured case study carousel\">\r\n\t\t<div class=\"swiper-wrapper\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10379\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Amazon\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/amazon\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10379-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-7.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_amazon-300x150.png\" alt=\"Amazon logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10379-title\">\r\n\t\t\t\t\tAmazon\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">40M+ Impresiones<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Transformamos la Innovaci\u00f3n en Embalaje de Amazon en un \u00c9xito Global con \u00abSorry, Cats\u00bb\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10402\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Bialetti\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/bialetti\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10402-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_bialetti-300x150.png\" alt=\"Bialetti logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10402-title\">\r\n\t\t\t\t\tBialetti\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+153% de ROI<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboards y Visualizaci\u00f3n de Datos\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Redefinimos la Base de Clientes de Bialetti con una Estrategia en Amazon DSP Impulsada por IA\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10467\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Chopard\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/chopard\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10467-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-19.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_chopard-300x150.png\" alt=\"Chopard logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10467-title\">\r\n\t\t\t\t\tChopard\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">-91% Gasto en Publicidad<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tEstrategia y Transformaci\u00f3n de Comercio Digital\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Optimizamos la Inversi\u00f3n en B\u00fasqueda de Chopard\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10477\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Clarins\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/clarins\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10477-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/06.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Clarins logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10477-title\">\r\n\t\t\t\t\tClarins\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+170% Incremento en el Uso<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tEstrategia de Marca y Creatividad\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Revolucionamos el Engagement Digital de Clarins con Datos Unificados y Pruebas A\/B\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10547\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Colnago\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/colnago\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10547-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Colnago logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10547-title\">\r\n\t\t\t\t\tColnago\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tEstrategia y Planificaci\u00f3n Integrada de medios\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Convertimos a Colnago en un Referente de Deporte y Moda\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11251\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/de-longhi\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11251-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.png\" alt=\"De\u2019 Longhi logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11251-title\">\r\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+9% de Ventas<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboards y Visualizaci\u00f3n de Datos\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Transformamos la Estrategia Publicitaria de De&#8217;Longhi para Impulsar un Crecimiento Centrado en Beneficios\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11301\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Diageo\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/diageo\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11301-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-28.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.png\" alt=\"Diageo logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11301-title\">\r\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">x3 Premios AMEC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tTransformaci\u00f3n social\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo utilizamos Social Transformation\u2122 Elevando la presencia social de Diageo a trav\u00e9s de marcas ic\u00f3nicas<br>\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12255\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Fnac Darty\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/fnac-darty\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12255-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/08.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_fnac-darty-300x150.webp\" alt=\"Fnac Darty logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12255-title\">\r\n\t\t\t\t\tFnac Darty\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">100% Reporting Personalizado para Marcas Partners<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tIdentidad Visual y Coherencia de Marca\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Revolucionamos la Eficiencia del Retail Media de Fnac Darty con Flujos de Trabajo Automatizados\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12204\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Ghd\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/ghd\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12204-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Ghd logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12204-title\">\r\n\t\t\t\t\tGhd\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS en PPC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tCommerce\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Impulsamos la Colecci\u00f3n de Navidad de ghd y su Rendimiento Mediante la Colaboraci\u00f3n Estrat\u00e9gica\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12201\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Haier\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/haier\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12201-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/02.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Haier logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12201-title\">\r\n\t\t\t\t\tHaier\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+213% en ventas publicitarias YoY<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tAudience Intelligence y Planificaci\u00f3n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tC\u00f3mo Impulsamos el \u00c9xito Navide\u00f1o de Haier Europa con una Estrategia Din\u00e1mica de Anuncios en Amazon\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Carousel Navigation\">\r\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Previous slide\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\r\n\t\t\r\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\r\n\r\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Next slide\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Leroy Merlin, el principal retailer franc\u00e9s de art\u00edculos para el hogar, con 144 tiendas y 30 millones de visitas mensuales a su sitio web, se dio cuenta de que los clientes a menudo se conectaban a Internet antes de comprar en la tienda. Al asociarse con Arcane, parte del Grupo Cosmo5, Leroy Merlin se propuso [&hellip;]<\/p>\n","protected":false},"featured_media":12260,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"cap_category":[],"content-scope":[603],"class_list":["post-12259","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito Leroy Merlin: Marketing Omnicanal | Cosmo5<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo Cosmo5 dise\u00f1\u00f3 la estrategia omnicanal de Leroy Merlin, integrando datos, media y automatizaci\u00f3n para incrementar tanto el ROAS como los ingresos totales.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito Leroy Merlin: Marketing Omnicanal | Cosmo5\" \/>\n<meta property=\"og:description\" content=\"Conoce c\u00f3mo Cosmo5 dise\u00f1\u00f3 la estrategia omnicanal de Leroy Merlin, integrando datos, media y automatizaci\u00f3n para incrementar tanto el ROAS como los ingresos totales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmo5\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-10T13:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/\",\"name\":\"Caso de \u00e9xito Leroy Merlin: Marketing Omnicanal | Cosmo5\",\"isPartOf\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\",\"datePublished\":\"2025-12-11T10:42:34+00:00\",\"dateModified\":\"2026-01-10T13:51:19+00:00\",\"description\":\"Conoce c\u00f3mo Cosmo5 dise\u00f1\u00f3 la estrategia omnicanal de Leroy Merlin, integrando datos, media y automatizaci\u00f3n para incrementar tanto el ROAS como los ingresos totales.\",\"breadcrumb\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#primaryimage\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leroy Merlin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#website\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/\",\"name\":\"Cosmo5\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#organization\",\"name\":\"Cosmo5\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"caption\":\"Cosmo5\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Caso de \u00e9xito Leroy Merlin: Marketing Omnicanal | Cosmo5","description":"Conoce c\u00f3mo Cosmo5 dise\u00f1\u00f3 la estrategia omnicanal de Leroy Merlin, integrando datos, media y automatizaci\u00f3n para incrementar tanto el ROAS como los ingresos totales.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Caso de \u00e9xito Leroy Merlin: Marketing Omnicanal | Cosmo5","og_description":"Conoce c\u00f3mo Cosmo5 dise\u00f1\u00f3 la estrategia omnicanal de Leroy Merlin, integrando datos, media y automatizaci\u00f3n para incrementar tanto el ROAS como los ingresos totales.","og_url":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/","og_site_name":"Cosmo5","article_modified_time":"2026-01-10T13:51:19+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/","name":"Caso de \u00e9xito Leroy Merlin: Marketing Omnicanal | Cosmo5","isPartOf":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#primaryimage"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#primaryimage"},"thumbnailUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","datePublished":"2025-12-11T10:42:34+00:00","dateModified":"2026-01-10T13:51:19+00:00","description":"Conoce c\u00f3mo Cosmo5 dise\u00f1\u00f3 la estrategia omnicanal de Leroy Merlin, integrando datos, media y automatizaci\u00f3n para incrementar tanto el ROAS como los ingresos totales.","breadcrumb":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#primaryimage","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/work\/leroy-merlin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/"},{"@type":"ListItem","position":2,"name":"Leroy Merlin"}]},{"@type":"WebSite","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#website","url":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/","name":"Cosmo5","description":"","publisher":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#organization","name":"Cosmo5","url":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#\/schema\/logo\/image\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","caption":"Cosmo5"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/case-study\/12259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/media\/12260"}],"wp:attachment":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/media?parent=12259"}],"wp:term":[{"taxonomy":"cap_category","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/cap_category?post=12259"},{"taxonomy":"content-scope","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/es-es\/wp-json\/wp\/v2\/content-scope?post=12259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}