{"id":10941,"date":"2025-12-05T19:20:39","date_gmt":"2025-12-05T19:20:39","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/wella\/"},"modified":"2026-01-09T16:28:46","modified_gmt":"2026-01-09T16:28:46","slug":"wella","status":"publish","type":"case-study","link":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/","title":{"rendered":"Wella"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>Wella, leader mondial des soins capillaires professionnels, cherchait \u00e0 renforcer la pr\u00e9sence de sa marque par le biais d\u2019une strat\u00e9gie Social coh\u00e9rente. En partenariat avec <strong>1000heads, une soci\u00e9t\u00e9 du groupe Cosmo5<\/strong>, Wella a souhait\u00e9 unifier l\u2019identit\u00e9 de sa marque, rationaliser la production de contenu et renforcer l\u2019engagement \u00e0 l\u2019international, en pla\u00e7ant les plateformes Social au c\u0153ur de sa strat\u00e9gie, en int\u00e9grant le contenu permanent, les campagnes digitales et les efforts de sensibilisation. <\/p>\n<\/div>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tLe D\u00e9fi\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>Wella avait besoin de d\u00e9velopper une strat\u00e9gie Social internationale unifi\u00e9e pour rem\u00e9dier aux performances in\u00e9gales en Social, \u00e0 l\u2019\u00e9volution limit\u00e9e des contenu et \u00e0 l\u2019absence de strat\u00e9gie structur\u00e9e pour tirer parti du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et de l\u2019innovation en salon en temps r\u00e9el. L\u2019objectif \u00e9tait de stimuler l\u2019engagement, de rationaliser les op\u00e9rations et d\u2019amplifier la pr\u00e9sence num\u00e9rique de Wella sur les diff\u00e9rents march\u00e9s. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tNotre approche\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Nous avons men\u00e9 un audit complet de la marque en Social pour mener une strat\u00e9gie globale de Social Transformation\u2122, red\u00e9finissant l\u2019identit\u00e9 Social de Wella. Des m\u00e9thodologies ont \u00e9t\u00e9 con\u00e7ues : <\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Donn\u00e9es et perspectives<\/strong> : Fournir des analyses exploitables pour guider la strat\u00e9gie.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Cr\u00e9ation de contenu et m\u00e9thodologies <\/strong>: Rationaliser la production de contenu pour plus d\u2019efficacit\u00e9.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Community Management <\/strong>: Am\u00e9liorer l\u2019engagement et l\u2019interaction avec l\u2019audience.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Guide g\u00e9ographique <\/strong>: S\u2019adapter aux sp\u00e9cificit\u00e9s des march\u00e9sen fonction de leur localisation.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Stack technologique<\/strong>: Prise en charge de la diffusion en Social \u00e9volutive et de la gestion des t\u00e2ches.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Dans la phase de mise en \u0153uvre :<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Strat\u00e9gie et contenu permanent <\/strong>: Fournir un contenu Social coh\u00e9rent pour maintenir la pr\u00e9sence de la marque.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Activation des campagnes digitales <\/strong>: R\u00e9alisation de plus de 20 campagnes saisonni\u00e8res de produits et de marques par an.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Promotion via Wella Passionistas <\/strong>: Lancement du programme Wella Passionistas sur 10 march\u00e9s afin d\u2019\u00e9tablir un lien avec le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et l\u2019innovation dans les salons de coiffure.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Parmi les campagnes notables, citons #AskForWella, la premi\u00e8re initiative de Wella ax\u00e9e sur les consommateurs, qui a entra\u00een\u00e9 d\u2019importantes r\u00e9servations dans les salons de coiffure. Le soutien apport\u00e9 lors d\u2019\u00e9v\u00e9nements majeurs tels que les Fashion Weeks de New York et de Londres comprenait la narration en direct et la gestion des influenceurs. Le programme Wella Passionistas a favoris\u00e9 la co-cr\u00e9ation, am\u00e9liorant ainsi la promotion de la marque. Les donn\u00e9es et les analyses continues ont fourni des rapports sur les performances Social acquises, l\u2019analyse des canaux, les tendances du secteur et les informations sur les concurrents, guidant les r\u00e9visions trimestrielles de la strat\u00e9gie pour les \u00e9quipes de Wella charg\u00e9es de la marque, du digital et des relations publiques.   <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section id=\"culture\" data-nav-label=\"Culture\" class=\"photo-gallery-block\">\r\n\t<div class=\"container-fluid\">\r\n\t\t\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-3.jpg');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-3.jpg\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-1.jpg');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-1.jpg\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-4.jpg');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-4.jpg\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tL&rsquo;impact\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>Notre Social Transformation\u2122 a doubl\u00e9 le taux d\u2019engagement de Wella et amplifi\u00e9 de mani\u00e8re significative sa pr\u00e9sence digitale. La campagne #AskForWella a entra\u00een\u00e9 une augmentation de 55 % des r\u00e9servations dans les salons de coiffure sur son march\u00e9 pilote. Le programme Wella Passionistas a transform\u00e9 la production de contenu, le contenu provenant des Passionistas repr\u00e9sentant 23 % du contenu Social mondial et le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs \u00e9tant \u00e0 l\u2019origine de 40 %. Les mentions obtenues sur Instagram (@wellahair) ont bondi de 2 000 %, et les renvois sociaux vers les destinations web de Wella (.com, Wella Store, e-education) ont augment\u00e9 de 600 %, \u00e9tablissant un mod\u00e8le \u00e9volutif pour une croissance mondiale soutenue.   <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"statistics \">\r\n\t\t\t<div class=\"container statistics__wrapper\">\r\n\t\t\t<ul class=\"statistics__list\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+2,000%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>+2,000%<\/p>\n<p>augmentation des mentions @wellahair sur Instagram<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>600%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>600%<\/p>\n<p>augmentation du nombre d\u2019utilisateurs dans l\u2019entonnoir num\u00e9rique de Wella<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>55%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<section class=\"module--casestudy_stats\" data-module=\"casestudy-stats\">\n<div class=\"container my-5\">\n<div class=\"row\">\n<div class=\"col-md mx-2 mx-md-0\">\n<div class=\"stat-card p-4\">\n<p>55%<\/p>\n<p>augmentation des r\u00e9servations dans les salons de coiffure gr\u00e2ce \u00e0 la campagne #AskForWella sur le march\u00e9 pilote.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\r\n\t\t data-module=\"carousel-logo-case-study\">\r\n\r\n\t<div class='logo-carousel__wrapper'>\r\n\r\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\r\n\t\t\t\tNotre travail\t\t\t<\/h2>\r\n\t\t\r\n\t\t<div class=\"logo-carousel__main\">\r\n\r\n\t\t\t<h2 class=\"visually-hidden\">Nos \u00c9tudes de Cas Vedettes<\/h2>\r\n\r\n\t\t\t\t\t\t\t\r\n<div class=\"logo-carousel__viewport view_1\">\r\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\r\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Carrousel des \u00e9tudes de cas vedettes\">\r\n\t\t<div class=\"swiper-wrapper\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10369\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Amazon\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/amazon\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10369-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-7.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_amazon-1-300x150.webp\" alt=\"Logo Amazon\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10369-title\">\r\n\t\t\t\t\tAmazon\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">40M+ Impressions<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons transform\u00e9 l&rsquo;innovation d&rsquo;Amazon en mati\u00e8re d&#8217;emballage en un succ\u00e8s mondial avec \u00ab Sorry, Cats \u00bb\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10387\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Bialetti\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/bialetti\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10387-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_bialetti-300x150.png\" alt=\"Logo Bialetti\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10387-title\">\r\n\t\t\t\t\tBialetti\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+153% Retour sur investissement publicitaire<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboards et visualisation des donn\u00e9es\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons red\u00e9fini la client\u00e8le de Bialetti gr\u00e2ce \u00e0 une strat\u00e9gie Amazon DSP bas\u00e9e sur l&rsquo;IA\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10421\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Chopard\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/chopard\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10421-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-19.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_chopard-300x150.png\" alt=\"Logo Chopard\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10421-title\">\r\n\t\t\t\t\tChopard\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">-91% D\u00e9penses publicitaires<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tStrat\u00e9gie et transformation commerciale\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons optimis\u00e9 l&rsquo;investissement dans la recherche de marque de Chopard\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10482\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Clarins\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/clarins\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10482-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Logo Clarins\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10482-title\">\r\n\t\t\t\t\tClarins\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+170% Augmentation de l&#039;utilisation<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tStrat\u00e9gie de marque et strat\u00e9gie cr\u00e9ative\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons r\u00e9volutionn\u00e9 l&rsquo;engagement num\u00e9rique de Clarins gr\u00e2ce \u00e0 l&rsquo;unification des donn\u00e9es et aux tests A\/B\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10537\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Colnago\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/colnago\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10537-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/02.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Logo Colnago\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10537-title\">\r\n\t\t\t\t\tColnago\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tStrat\u00e9gie et planification m\u00e9dias int\u00e9gr\u00e9es\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons positionn\u00e9 Colnago au carrefour du sport et de la mode\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13524\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Diageo\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/diageo\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-13524-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-28.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.png\" alt=\"Logo Diageo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-13524-title\">\r\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">x3 AMEC Awards<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tTransformation sociale\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons utilis\u00e9 la Social Transformation\u2122 pour renforcer la pr\u00e9sence de Diageo au travers de ses marques embl\u00e9matiques\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11068\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/de-longhi\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11068-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.png\" alt=\"Logo De\u2019 Longhi\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11068-title\">\r\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+9% de ventes<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboards et visualisation des donn\u00e9es\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons transform\u00e9 la strat\u00e9gie publicitaire de De&rsquo;Longhi pour favoriser une croissance ax\u00e9e sur les b\u00e9n\u00e9fices\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11487\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Fnac Darty\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/fnac-darty\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11487-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/08.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_fnac-darty-300x150.webp\" alt=\"Logo Fnac Darty\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11487-title\">\r\n\t\t\t\t\tFnac Darty\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">100% personnalis\u00e9s pour les marques partenaires<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tIdentit\u00e9 visuelle et Design Systems\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons r\u00e9volutionn\u00e9 l&rsquo;efficacit\u00e9 retail media de Fnac Darty gr\u00e2ce \u00e0 des workflows automatis\u00e9s\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13480\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Ghd\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/ghd\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-13480-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Logo Ghd\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-13480-title\">\r\n\t\t\t\t\tGhd\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS sur PPC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tCommerce\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons am\u00e9lior\u00e9 la collection de No\u00ebl et les performances de GHD gr\u00e2ce \u00e0 une collaboration strat\u00e9gique\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-13448\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Haier\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/haier\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-13448-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Logo Haier\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-13448-title\">\r\n\t\t\t\t\tHaier\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+213% de ventes publicitaires par rapport \u00e0 l&#039;ann\u00e9e pr\u00e9c\u00e9dente<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tAudience Intelligence &amp; Planning\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComment nous avons contribu\u00e9 au succ\u00e8s de Haier Europe pendant les f\u00eates de fin d&rsquo;ann\u00e9e gr\u00e2ce \u00e0 une strat\u00e9gie dynamique d&rsquo;annonces sur Amazon\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Navigation du Carrousel\">\r\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Diapositive pr\u00e9c\u00e9dente\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\r\n\t\t\r\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\r\n\r\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Diapositive suivante\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Wella, leader mondial des soins capillaires professionnels, cherchait \u00e0 renforcer la pr\u00e9sence de sa marque par le biais d\u2019une strat\u00e9gie Social coh\u00e9rente. En partenariat avec 1000heads, une soci\u00e9t\u00e9 du groupe Cosmo5, Wella a souhait\u00e9 unifier l\u2019identit\u00e9 de sa marque, rationaliser la production de contenu et renforcer l\u2019engagement \u00e0 l\u2019international, en pla\u00e7ant les plateformes Social au [&hellip;]<\/p>\n","protected":false},"featured_media":10955,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"cap_category":[482],"content-scope":[606],"class_list":["post-10941","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","cap_category-social-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude de cas Wella : strat\u00e9gie m\u00e9dias sociaux | Cosmo5<\/title>\n<meta name=\"description\" content=\"Cosmo5 et Wella : d\u00e9couvrez comment Cosmo5 a men\u00e9 un audit social et strat\u00e9gie de transformation pour harmoniser contenu, communaut\u00e9s et croissance.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas Wella : strat\u00e9gie m\u00e9dias sociaux | Cosmo5\" \/>\n<meta property=\"og:description\" content=\"Cosmo5 et Wella : d\u00e9couvrez comment Cosmo5 a men\u00e9 un audit social et strat\u00e9gie de transformation pour harmoniser contenu, communaut\u00e9s et croissance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmo5\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T16:28:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-35.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/\",\"name\":\"\u00c9tude de cas Wella : strat\u00e9gie m\u00e9dias sociaux | Cosmo5\",\"isPartOf\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-35.png\",\"datePublished\":\"2025-12-05T19:20:39+00:00\",\"dateModified\":\"2026-01-09T16:28:46+00:00\",\"description\":\"Cosmo5 et Wella : d\u00e9couvrez comment Cosmo5 a men\u00e9 un audit social et strat\u00e9gie de transformation pour harmoniser contenu, communaut\u00e9s et croissance.\",\"breadcrumb\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#primaryimage\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-35.png\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-35.png\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wella\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#website\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/\",\"name\":\"Cosmo5\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#organization\",\"name\":\"Cosmo5\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"caption\":\"Cosmo5\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9tude de cas Wella : strat\u00e9gie m\u00e9dias sociaux | Cosmo5","description":"Cosmo5 et Wella : d\u00e9couvrez comment Cosmo5 a men\u00e9 un audit social et strat\u00e9gie de transformation pour harmoniser contenu, communaut\u00e9s et croissance.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"\u00c9tude de cas Wella : strat\u00e9gie m\u00e9dias sociaux | Cosmo5","og_description":"Cosmo5 et Wella : d\u00e9couvrez comment Cosmo5 a men\u00e9 un audit social et strat\u00e9gie de transformation pour harmoniser contenu, communaut\u00e9s et croissance.","og_url":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/","og_site_name":"Cosmo5","article_modified_time":"2026-01-09T16:28:46+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-35.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/","name":"\u00c9tude de cas Wella : strat\u00e9gie m\u00e9dias sociaux | Cosmo5","isPartOf":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#primaryimage"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#primaryimage"},"thumbnailUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-35.png","datePublished":"2025-12-05T19:20:39+00:00","dateModified":"2026-01-09T16:28:46+00:00","description":"Cosmo5 et Wella : d\u00e9couvrez comment Cosmo5 a men\u00e9 un audit social et strat\u00e9gie de transformation pour harmoniser contenu, communaut\u00e9s et croissance.","breadcrumb":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#primaryimage","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-35.png","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-35.png","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/work\/wella\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/"},{"@type":"ListItem","position":2,"name":"Wella"}]},{"@type":"WebSite","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#website","url":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/","name":"Cosmo5","description":"","publisher":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#organization","name":"Cosmo5","url":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#\/schema\/logo\/image\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","caption":"Cosmo5"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/wp-json\/wp\/v2\/case-study\/10941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/wp-json\/wp\/v2\/media\/10955"}],"wp:attachment":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/wp-json\/wp\/v2\/media?parent=10941"}],"wp:term":[{"taxonomy":"cap_category","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/wp-json\/wp\/v2\/cap_category?post=10941"},{"taxonomy":"content-scope","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/fr-fr\/wp-json\/wp\/v2\/content-scope?post=10941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}