{"id":11305,"date":"2025-12-05T19:20:39","date_gmt":"2025-12-05T19:20:39","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/wella\/"},"modified":"2026-01-09T14:55:52","modified_gmt":"2026-01-09T14:55:52","slug":"wella","status":"publish","type":"case-study","link":"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/wella\/","title":{"rendered":"Wella"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>Wella, leader globale nell\u2019haircare professionale, mirava a rafforzare la propria brand presence attraverso una strategia social coesa. In partnership con <strong>1000heads, Group company di Cosmo5<\/strong>, Wella ha puntato a unificare la brand identity, ottimizzare la produzione di contenuti e incrementare l\u2019engagement globale, mettendo i social media al centro della propria strategia, che comprende contenuti always-on, campagne digitali e attivit\u00e0 di advocacy.<br\/> <\/p>\n<\/div>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tLa sfida<br>\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>Wella aveva la necessit\u00e0 di sviluppare una social strategy globale unificata per affrontare performance social incoerenti, una scalabilit\u00e0 limitata nei workflow di produzione dei contenuti e la mancanza di un advocacy strutturato in grado di valorizzare i contenuti generati dagli utenti e le innovazioni dei saloni in tempo reale. L\u2019obiettivo era aumentare l\u2019engagement, ottimizzare le operazioni e amplificare la presenza digitale di Wella nei diversi mercati. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tIl nostro approccio\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Abbiamo condotto un audit completo del social brand per definire una strategia globale di Social Transformation\u2122, ricalibrando la social identity di Wella. Sono stati progettati sistemi chiave per: <\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Data &amp; Insights<\/strong>: forniti analytics attivabili per guidare la strategia.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Content Development &amp; Workflow<\/strong>: ottimizzazione della produzione dei contenuti per una maggiore efficienza.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Community Management<\/strong>: potenziato l\u2019engagement e l\u2019interazione con l\u2019audience.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Localization Toolkits<\/strong>: resi possibili adattamenti specifici per ciascun mercato.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Technology Stack<\/strong>: supporto a una social delivery scalabile e al task management.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Nella fase di implementazione:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Strategia e contenuti always-on<\/strong>: fornito contenuti sociali coerenti per mantenere la presenza del marchio.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Digital Campaign Activation<\/strong>: realizzate oltre 20 campagne stagionali di prodotto e brand ogni anno.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Advocacy via Wella Passionistas<\/strong>: lanciato il programma Wella Passionistas in 10 mercati per valorizzare i contenuti generati dagli utenti e le innovazioni dei saloni.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Tra le campagne pi\u00f9 rilevanti figurano #AskForWella, la prima iniziativa consumer-focused del brand, che ha generato un notevole incremento delle prenotazioni in salone. Il supporto durante eventi di rilievo come la New York e la London Fashion Week ha incluso attivit\u00e0 di live storytelling e gestione degli influencer. Il programma Wella Passionistas ha favorito la co-creazione, rafforzando la brand advocacy. Dati e analytics continui hanno fornito report sulle performance social organiche, analisi dei canali, trend di settore e insight sui competitor, guidando i quarterly strategy review dei team Brand, Digital e PR di Wella.   <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section id=\"cultura\" data-nav-label=\"Cultura\" class=\"photo-gallery-block\">\r\n\t<div class=\"container-fluid\">\r\n\t\t\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-3.jpg');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-3.jpg\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-1.jpg');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-1.jpg\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-4.jpg');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/office-4.jpg\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tL&#8217;impatto\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>La nostra Social Transformation\u2122 ha raddoppiato l\u2019engagement rate di Wella e ampliato in modo significativo la sua presenza digitale. La campagna #AskForWella ha generato un aumento del 55% delle prenotazioni in salone nel mercato pilota. Il programma Wella Passionistas ha rivoluzionato la produzione dei contenuti: il 23% dei contenuti social globali proveniva infatti dalle Passionistas, mentre i contenuti generati dagli utenti hanno raggiunto il 40%. Le earned mentions su Instagram (@wellahair) sono cresciute del 2.000%, e i social referral verso le destinazioni digitali di Wella (.com, Wella Store, e-education) sono aumentati del 600%, creando un modello scalabile per una crescita globale sostenuta.   <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"statistics \">\r\n\t\t\t<div class=\"container statistics__wrapper\">\r\n\t\t\t<ul class=\"statistics__list\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+2,000%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>aumento delle menzioni di @wellahair su Instagram<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>600%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>aumento degli utenti guidati attraverso il funnel digitale di Wella<\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>55%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<section class=\"module--casestudy_stats\" data-module=\"casestudy-stats\">\n<div class=\"container my-5\">\n<div class=\"row\">\n<div class=\"col-md mx-2 mx-md-0\">\n<div class=\"stat-card p-4\">\n<p>aumento delle prenotazioni nei saloni grazie alla campagna #AskForWella nel mercato pilota<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\r\n\t\t data-module=\"carousel-logo-case-study\">\r\n\r\n\t<div class='logo-carousel__wrapper'>\r\n\r\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\r\n\t\t\t\tIl nostro <strong>lavoro<\/strong>\t\t\t<\/h2>\r\n\t\t\r\n\t\t<div class=\"logo-carousel__main\">\r\n\r\n\t\t\t<h2 class=\"visually-hidden\">Our Featured Case Studies<\/h2>\r\n\r\n\t\t\t\t\t\t\t\r\n<div class=\"logo-carousel__viewport view_1\">\r\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\r\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Featured case study carousel\">\r\n\t\t<div class=\"swiper-wrapper\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10373\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Amazon\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/amazon\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10373-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-7.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_amazon-300x150.png\" alt=\"Amazon logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10373-title\">\r\n\t\t\t\t\tAmazon\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">40M+ Impressioni<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo trasformato l&#8217;innovazione di Amazon nel campo degli imballaggi in un successo mondiale con \u201cSorry, Cats\u201d\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10396\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Bialetti\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/bialetti\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10396-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_bialetti-300x150.png\" alt=\"Bialetti logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10396-title\">\r\n\t\t\t\t\tBialetti\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+153% di ritorno sulla spesa pubblicitaria<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboard e visualizzazione dei dati\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo ridefinito la base clienti di Bialetti con una strategia Amazon DSP basata sull&#8217;intelligenza artificiale\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10457\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Chopard\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/chopard\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10457-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-19.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_chopard-300x150.png\" alt=\"Chopard logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10457-title\">\r\n\t\t\t\t\tChopard\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">-91% Spesa pubblicitaria<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tStrategia e trasformazione commerciale\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo ottimizzato l&#8217;investimento di Chopard nella ricerca brandizzata\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10502\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Clarins\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/clarins\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10502-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Clarins logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10502-title\">\r\n\t\t\t\t\tClarins\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+170% aumento dell&#039;utilizzo<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tStrategia Creativa e di Brand\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo rivoluzionato l&#8217;engagement digitale di Clarins con dati unificati e A\/B test\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-10532\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Colnago\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/colnago\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-10532-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Colnago logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-10532-title\">\r\n\t\t\t\t\tColnago\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tStrategia media integrata e pianificazione\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo posizionato Colnago al crocevia tra sport e moda\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11270\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/de-longhi\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11270-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.png\" alt=\"De\u2019 Longhi logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11270-title\">\r\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+9% di vendite<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tDashboard e visualizzazione dei dati\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo trasformato la strategia pubblicitaria di De&#8217;Longhi per favorire una crescita incentrata sui profitti\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11297\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Diageo\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/diageo\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11297-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-28.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.png\" alt=\"Diageo logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11297-title\">\r\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">x3 Premi AMEC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tSocial transformation\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo utilizzato la Social Transformation\u2122 Elevando la presenza social di Diageo attraverso i marchi iconici<br>\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12251\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Fnac Darty\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/fnac-darty\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12251-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_fnac-darty-300x150.webp\" alt=\"Fnac Darty logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12251-title\">\r\n\t\t\t\t\tFnac Darty\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">100% di report personalizzati per i marchi partner<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tIdentit\u00e0 Visiva e Sistemi di Design\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo rivoluzionato l&#8217;efficienza dei media retail di Fnac Darty con i flussi di lavoro automatizzati<br>\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12202\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Ghd\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/ghd\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12202-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Ghd logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12202-title\">\r\n\t\t\t\t\tGhd\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS su PPC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tCommerce\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo migliorato la collezione natalizia e le prestazioni di GHD grazie a una collaborazione strategica<br>\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12200\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Haier\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/haier\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12200-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Haier logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12200-title\">\r\n\t\t\t\t\tHaier\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+213% vendite pubblicitarie<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__service\">\r\n\t\t\t\t\t\t\t\tAudience Intelligence e Pianificazione\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tCome abbiamo guidato il successo della Holiday Season di Haier Europe con una strategia di annunci dinamici su Amazon.\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Carousel Navigation\">\r\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Previous slide\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\r\n\t\t\r\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\r\n\r\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Next slide\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Wella, leader globale nell\u2019haircare professionale, mirava a rafforzare la propria brand presence attraverso una strategia social coesa. In partnership con 1000heads, Group company di Cosmo5, Wella ha puntato a unificare la brand identity, ottimizzare la produzione di contenuti e incrementare l\u2019engagement globale, mettendo i social media al centro della propria strategia, che comprende contenuti always-on, [&hellip;]<\/p>\n","protected":false},"featured_media":11317,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"cap_category":[484],"content-scope":[605],"class_list":["post-11305","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","cap_category-social-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study sulla strategia Social Media di Wella | Cosmo5<\/title>\n<meta name=\"description\" content=\"Scopri come Cosmo5 ha condotto un social audit per Wella e definito una strategia di Social Transformation per allineare contenuti, community e crescita\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study sulla strategia Social Media di Wella | Cosmo5\" \/>\n<meta property=\"og:description\" content=\"Scopri come Cosmo5 ha condotto un social audit per Wella e definito una strategia di Social Transformation per allineare contenuti, community e crescita\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/it-it\/work\/wella\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmo5\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T14:55:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-35.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta 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