{"id":12017,"date":"2025-12-11T10:42:34","date_gmt":"2025-12-11T10:42:34","guid":{"rendered":"https:\/\/c5-staging.1000headsdev.com\/work\/leroy-merlin\/"},"modified":"2025-12-31T04:05:52","modified_gmt":"2025-12-31T04:05:52","slug":"leroy-merlin","status":"publish","type":"case-study","link":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/","title":{"rendered":"Leroy Merlin"},"content":{"rendered":"<div class=\"wp-block-paragraph\">\n<p>A Leroy Merlin, a principal retalhista de artigos para o lar em Fran\u00e7a, com 144 lojas e 30 milh\u00f5es de visitas mensais ao website, reconheceu que os clientes interagem frequentemente online antes de comprarem na loja f\u00edsica. Em parceria com a Arcane, <strong>empresa do Cosmo5 Group<\/strong>, a Leroy Merlin procurou criar uma experi\u00eancia omnicanal perfeita que ligasse o envolvimento digital com as vendas f\u00edsicas, impulsionando um crescimento significativo das receitas em ambos os canais. <\/p>\n<\/div>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tO desafio\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>A Leroy Merlin procurou ligar os dados de vendas online e offline, indo al\u00e9m dos KPIs exclusivamente digitais para uma abordagem hol\u00edstica que se alinhasse com os h\u00e1bitos de compra dos clientes em todos os canais. O desafio consistia em centralizar os dados, automatizar as opera\u00e7\u00f5es de media e integrar campanhas alimentadas por IA para aumentar a efici\u00eancia e a efic\u00e1cia, medindo, ao mesmo tempo, com precis\u00e3o o impacto omnicanal. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tA nossa abordagem\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Desenvolvemos uma estrat\u00e9gia abrangente para integrar os canais online e offline da Leroy Merlin, aproveitando os dados e a IA para otimizar o desempenho:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Integra\u00e7\u00e3o de Dados<\/strong>: Integrou os dados de vendas na loja f\u00edsica na segmenta\u00e7\u00e3o de produtos digitais, proporcionando uma vis\u00e3o unificada do comportamento do cliente em todos os pontos de contacto para permitir campanhas mais bem direcionadas com base em padr\u00f5es de compra reais.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Redefini\u00e7\u00e3o de KPIs<\/strong>: Colabor\u00e1mos com a Leroy Merlin para redefinir os KPIs para as campanhas Performance Max do Google, passando de m\u00e9tricas exclusivamente web para um retorno combinado omnicanal sobre o investimento em publicidade (ROAS) para refletir o impacto total das campanhas nas vendas online e na loja f\u00edsica.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Relat\u00f3rios em Tempo Real e Otimiza\u00e7\u00e3o por IA<\/strong>: Implement\u00e1mos ferramentas de relat\u00f3rios em tempo real para monitorizar o desempenho das vendas online e na loja f\u00edsica, em conjunto com otimiza\u00e7\u00f5es alimentadas por IA para melhorar continuamente a efic\u00e1cia da campanha com base em insights acion\u00e1veis.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Esta abordagem garantiu uma experi\u00eancia omnicanal perfeita, alinhada com o comportamento do cliente e os objetivos de neg\u00f3cio.<\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"photo-gallery-block\">\r\n\t<div class=\"container-fluid\">\r\n\t\t\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_1.webp');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_1.webp\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_2.png');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_2.png\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cover-img mb-3\" style=\"background-image:url('https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_3.png');\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"d-block d-md-none img-fluid\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/leroymerlin_3.png\"\r\n\t\t\t\t\t\t\t     alt=\"\"\/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n<section  class=\"two-column-text \">\r\n\t\t\t<div class=\"container two-column-text__wrapper\">\r\n\t\t\t<div class=\"two-column-text__head\">\r\n\t\t\t\t<h2 class=\"two-column-text__title h4\">\r\n\t\t\t\t\tO impacto\t\t\t\t<\/h2>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"two-column-text__main\">\r\n\t\t\t\t<p>A nossa estrat\u00e9gia proporcionou um crescimento significativo para a Leroy Merlin, potenciando a aquisi\u00e7\u00e3o digital e o marketing omnicanal. A integra\u00e7\u00e3o perfeita dos canais online e offline impulsionou aumentos substanciais das receitas, melhorou a efici\u00eancia da campanha e estabeleceu um modelo escal\u00e1vel para o sucesso omnicanal sustentado. <\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section  class=\"statistics \">\r\n\t\t\t<div class=\"container statistics__wrapper\">\r\n\t\t\t<ul class=\"statistics__list\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+19%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p><strong>receitas incrementais da web e da loja<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+20%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>aumento no <strong>ROAS omnicanal<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"statistics__item\">\r\n\t\t\t\t\t\t<div class=\"statistics__item__value h2\">\r\n\t\t\t\t\t\t\t<strong>+15%<\/strong>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"statistics__item__description\">\r\n\t\t\t\t\t\t\t<p>aumento no <strong>ROAS da web<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\t<\/section>\r\n<section \t\t class=\"logo-carousel module--logocarousel case-study\"\r\n\t\t data-module=\"carousel-logo-case-study\">\r\n\r\n\t<div class='logo-carousel__wrapper'>\r\n\r\n\t\t\t\t\t<h2 class=\"logo-carousel__title container-fluid\">\r\n\t\t\t\tO Nosso <strong>Trabalho<\/strong>\t\t\t<\/h2>\r\n\t\t\r\n\t\t<div class=\"logo-carousel__main\">\r\n\r\n\t\t\t<h2 class=\"visually-hidden\">Our Featured Case Studies<\/h2>\r\n\r\n\t\t\t\t\t\t\t\r\n<div class=\"logo-carousel__viewport view_1\">\r\n\t<div class=\"logo-carousel__bg\" aria-hidden=\"true\"><\/div>\r\n\t<div class=\"logo-carousel__slider js-logo-carousel__slider swiper\" role=\"region\" aria-label=\"Featured case study carousel\">\r\n\t\t<div class=\"swiper-wrapper\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11947\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Amazon\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/amazon\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11947-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-7.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_amazon-300x150.png\" alt=\"Amazon logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11947-title\">\r\n\t\t\t\t\tAmazon\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">Mais de 40 milh\u00f5es Impress\u00f5es<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo transform\u00e1mos a inova\u00e7\u00e3o de embalagens da Amazon num sucesso global com &#8216;Desculpa, Gatos&#8217;\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11994\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Bialetti\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/bialetti\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11994-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/03.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_bialetti-300x150.png\" alt=\"Bialetti logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11994-title\">\r\n\t\t\t\t\tBialetti\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+153% Retorno sobre o Investimento em Publicidade<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo Redefinimos a Base de Clientes da Bialetti com uma Estrat\u00e9gia de DSP da Amazon Orientada por IA\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11950\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Chopard\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/chopard\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11950-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-19.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_chopard-300x150.png\" alt=\"Chopard logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11950-title\">\r\n\t\t\t\t\tChopard\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">-91% Gastos com An\u00fancios<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo Otimiz\u00e1mos o Investimento em Pesquisa de Marca da Chopard\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12001\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Clarins\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/clarins\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12001-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/02.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_clarins-300x150.png\" alt=\"Clarins logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12001-title\">\r\n\t\t\t\t\tClarins\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+170% aumento na utiliza\u00e7\u00e3o<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo revolucion\u00e1mos o envolvimento digital da Clarins com dados unificados e testes A\/B\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11987\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Colnago\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/colnago\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11987-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/04.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_colnago-300x150.png\" alt=\"Colnago logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11987-title\">\r\n\t\t\t\t\tColnago\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+33% CTR<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo Posicion\u00e1mos a Colnago na Encruzilhada do Desporto e da Moda\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11972\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"De\u2019 Longhi\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/de-longhi\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11972-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_delonghi-300x150.png\" alt=\"De\u2019 Longhi logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11972-title\">\r\n\t\t\t\t\tDe\u2019 Longhi\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+9% vendas<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo transform\u00e1mos a estrat\u00e9gia de publicidade da De\u2019Longhi para impulsionar o crescimento centrado no lucro\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-11908\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Diageo\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/diageo\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-11908-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-28.jpg\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_diageo-300x150.png\" alt=\"Diageo logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-11908-title\">\r\n\t\t\t\t\tDiageo\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">x3 Pr\u00e9mios AMEC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo utiliz\u00e1mos a Transforma\u00e7\u00e3o Social\u2122 Elevando a Presen\u00e7a Social da Diageo em Marcas Ic\u00f3nicas\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12032\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Fnac Darty\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/fnac-darty\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12032-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/01.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_fnac-darty-300x150.webp\" alt=\"Fnac Darty logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12032-title\">\r\n\t\t\t\t\tFnac Darty\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">100% relat\u00f3rios personalizados para marcas parceiras<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo Revolucion\u00e1mos a Efici\u00eancia da Comunica\u00e7\u00e3o de Retalho da Fnac Darty com Fluxos de Trabalho Automatizados\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12086\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Ghd\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/ghd\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12086-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/07.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_ghd-300x150.png\" alt=\"Ghd logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12086-title\">\r\n\t\t\t\t\tGhd\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+27% ROAS no PPC<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo Elev\u00e1mos a Cole\u00e7\u00e3o de Natal e o Desempenho da GHD Atrav\u00e9s da Colabora\u00e7\u00e3o Estrat\u00e9gica\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"logo-carousel__slide swiper-slide\" id=\"carousel-casestudy-slide-12092\">\r\n\t\t\t\t\t\r\n<article class=\"post-card\" data-client=\"Haier\">\r\n\t<a class='post-card__wrapper' href=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/haier\/\"\r\n\t   aria-labelledby=\"carousel-casestudy-slide-12092-title\">\r\n\t\t<img decoding=\"async\" class=\"post-card__bg\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/themes\/cosmo5evo\/assets\/src\/gradients\/05.webp\"\r\n\t\t     alt=\"Background visual\" aria-hidden=\"true\" loading=\"lazy\" \/>\r\n\t\t\t\t\t<img decoding=\"async\" class=\"post-card__logo\" src=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/client_haier-300x150.png\" alt=\"Haier logo\" loading=\"lazy\" \/>\r\n\t\t\t\t<div class=\"post-card__meta\">\r\n\t\t\t<div class=\"post-card__head\">\r\n\t\t\t\t<div class=\"post-card__client\"\r\n\t\t\t\t     id=\"carousel-casestudy-slide-12092-title\">\r\n\t\t\t\t\tHaier\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"post-card__result\">+213% Vendas de an\u00fancios YoY<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"post-card__bottom\">\r\n\t\t\t\t<div class='post-card__bottom__wrapper'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-card__teaser text-small\">\r\n\t\t\t\t\t\t\tComo impulsion\u00e1mos o sucesso da \u00e9poca festiva da Haier Europe com uma estrat\u00e9gia din\u00e2mica de an\u00fancios da Amazon\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class='post-card__arrow'>\r\n\t\t\t\t\t<span class='post-card__arrow__icon dashicons dashicons-arrow-right-alt'><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/a>\r\n<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"logo-carousel__navigation\" role=\"group\" aria-label=\"Carousel Navigation\">\r\n\t\t<div class=\"swiper-button-prev logo-carousel__nav-btn logo-carousel__nav-btn-prev js-logo-carousel__nav-btn-prev cosmo-nav-btn cosmo-nav-btn-prev\" aria-label=\"Previous slide\"><i class=\"fa-regular fa-chevron-left\"><\/i><\/div>\r\n\t\t\r\n\t\t<div class=\"swiper-pagination logo-carousel__pagination js-logo-carousel__pagination cosmo-pagination\" role=\"tablist\"><\/div>\r\n\r\n\t\t<div class=\"swiper-button-next logo-carousel__nav-btn logo-carousel__nav-btn-next js-logo-carousel__nav-btn-next cosmo-nav-btn cosmo-nav-btn-next\" aria-label=\"Next slide\"><i class=\"fa-regular fa-chevron-right\"><\/i><\/div>\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>A Leroy Merlin, a principal retalhista de artigos para o lar em Fran\u00e7a, com 144 lojas e 30 milh\u00f5es de visitas mensais ao website, reconheceu que os clientes interagem frequentemente online antes de comprarem na loja f\u00edsica. Em parceria com a Arcane, empresa do Cosmo5 Group, a Leroy Merlin procurou criar uma experi\u00eancia omnicanal perfeita [&hellip;]<\/p>\n","protected":false},"featured_media":12018,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"cap_category":[],"content-scope":[612],"class_list":["post-12017","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leroy Merlin Case Study | Cosmo5<\/title>\n<meta name=\"description\" content=\"Descubra como a Cosmo5 concebeu uma estrat\u00e9gia omnicanal para a Leroy Merlin, integrando dados, media e automa\u00e7\u00e3o para impulsionar tanto o ROAS como as receitas.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leroy Merlin Case Study | Cosmo5\" \/>\n<meta property=\"og:description\" content=\"Descubra como a Cosmo5 concebeu uma estrat\u00e9gia omnicanal para a Leroy Merlin, integrando dados, media e automa\u00e7\u00e3o para impulsionar tanto o ROAS como as receitas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosmo5\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T04:05:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/\",\"name\":\"Leroy Merlin Case Study | Cosmo5\",\"isPartOf\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\",\"datePublished\":\"2025-12-11T10:42:34+00:00\",\"dateModified\":\"2025-12-31T04:05:52+00:00\",\"description\":\"Descubra como a Cosmo5 concebeu uma estrat\u00e9gia omnicanal para a Leroy Merlin, integrando dados, media e automa\u00e7\u00e3o para impulsionar tanto o ROAS como as receitas.\",\"breadcrumb\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#primaryimage\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leroy Merlin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#website\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/\",\"name\":\"Cosmo5\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#organization\",\"name\":\"Cosmo5\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"contentUrl\":\"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg\",\"caption\":\"Cosmo5\"},\"image\":{\"@id\":\"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leroy Merlin Case Study | Cosmo5","description":"Descubra como a Cosmo5 concebeu uma estrat\u00e9gia omnicanal para a Leroy Merlin, integrando dados, media e automa\u00e7\u00e3o para impulsionar tanto o ROAS como as receitas.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_PT","og_type":"article","og_title":"Leroy Merlin Case Study | Cosmo5","og_description":"Descubra como a Cosmo5 concebeu uma estrat\u00e9gia omnicanal para a Leroy Merlin, integrando dados, media e automa\u00e7\u00e3o para impulsionar tanto o ROAS como as receitas.","og_url":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/","og_site_name":"Cosmo5","article_modified_time":"2025-12-31T04:05:52+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/","name":"Leroy Merlin Case Study | Cosmo5","isPartOf":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#primaryimage"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#primaryimage"},"thumbnailUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","datePublished":"2025-12-11T10:42:34+00:00","dateModified":"2025-12-31T04:05:52+00:00","description":"Descubra como a Cosmo5 concebeu uma estrat\u00e9gia omnicanal para a Leroy Merlin, integrando dados, media e automa\u00e7\u00e3o para impulsionar tanto o ROAS como as receitas.","breadcrumb":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#primaryimage","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/Gradient-22.webp","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/work\/leroy-merlin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Leroy Merlin"}]},{"@type":"WebSite","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#website","url":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/","name":"Cosmo5","description":"","publisher":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#organization","name":"Cosmo5","url":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","contentUrl":"https:\/\/cosmo5.luke.1000headsdev.com\/wp-content\/uploads\/2025\/12\/c5_logo.svg","caption":"Cosmo5"},"image":{"@id":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/wp-json\/wp\/v2\/case-study\/12017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/wp-json\/wp\/v2\/media\/12018"}],"wp:attachment":[{"href":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=12017"}],"wp:term":[{"taxonomy":"cap_category","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/wp-json\/wp\/v2\/cap_category?post=12017"},{"taxonomy":"content-scope","embeddable":true,"href":"https:\/\/cosmo5.luke.1000headsdev.com\/pt-pt\/wp-json\/wp\/v2\/content-scope?post=12017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}